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Downloadable computer software for tracking, analyzing, scoring, training, coaching, improving, gamifying, and rewarding the user with the objective to improve vehicle driver and vehicle passenger behavior and safety, measuring driving performance, reducing driving risk factors and environmental impacts, and improving overall vehicle, driver and passenger performance; downloadable mobile application for tracking, analyzing, scoring, training, coaching, improving, gamifying, and rewarding the user with the objective to improve vehicle driver and vehicle passenger behavior and safety, measuring driving performance, reducing driving risk factors and environmental impacts, and improving overall vehicle, driver and passenger performance

Providing temporary use of online non-downloadable computer software for tracking, analyzing, scoring, training, coaching, improving, gamifying, and rewarding the user with the objective to improve vehicle driver and vehicle passenger behavior and safety, measuring driving performance, reducing driving risk factors and environmental impacts, and improving overall vehicle, driver and passenger performance; providing temporary use of online non-downloadable mobile application for tracking, analyzing, scoring, training, coaching, improving, gamifying, and rewarding the user with the objective to improve vehicle driver and vehicle passenger behavior and safety, measuring driving performance, reducing driving risk factors and environmental impacts, and improving overall vehicle, driver and passenger performance