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(Based on 44(e))(Based on Intent To Use) Customer loyalty program featuring discounted shopping services; retail services, including, membership-based shipping program, variable rate shipping program; advertising; business management and business administration; office functions; retail services, namely membership-based shipping program, variable rate shipping program, administration of a program enabling participants to obtain discounts on shipping services, early access to retail discounts and offers; retail store and online retail store services featuring a wide array of consumer goods; providing commercial information and advice for consumers in the choice of products and services; providing business information via a website; (Based on Intent To Use) ; Administration of loyalty programs involving discounts or incentives; administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; loyalty scheme services; administration of loyalty reward programs; sales promotion through customer loyalty programs; information, advisory and consultancy services relating to the above mentioned services, all of the above mentioned services also provided online via a computer database or the Internet