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Downloadable computer application software for servers, mobile phones, desktop and handheld computers, laptop computers and smartwatches, namely, software for providing access to information, news and programming in the fields of professional and amateur sports and esports, providing messaging and exchange of text, audio, photo and video images among users, participation in interactive challenges, trivia, contests, quizzes, games, and polls, the ability to earn rewards points, and the management and redemption of rewards points for merchandise and prizes, namely, branded goods, event admission tickets and passes, and digital goods backed by NFTs, accepting and displaying the results of wagers, access to an online store and marketplace, and posting and exchange of real-time commentary and critiques before, during and after live sports and esports events; downloadable software for creating and managing social media profiles and user accounts; Downloadable computer application software for mobile phones, desktop and handheld computers, laptop computers and smartwatches, namely, social media software platform for entertainment

Arranging and conducting incentive reward programs to promote fan activities and the sale of goods and services related to professional and amateur sports and esports; Promoting the goods and services of others by means of the issuance of loyalty rewards points; Business administration of consumer loyalty programs; promoting the goods and services of others in the fields of professional and amateur sports and esports; collection of quality metric data for business purposes in the field of professional and amateur sports and esports; providing online registration services for professional and amateur sports and esports tournaments and fantasy sports; promoting the sale of goods and services of others in the fields of professional and amateur sports and esports by means of contests; advertising research services for business purposes, namely, advertising data collection and analysis in the field of professional and amateur sports and esports; Advertising, promotion, and marketing services for others related to providing online fan and spectator-centered events, contests, and social networking for the amateur and professional sports and esports industries; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, chat, search engine marketing, email marketing, inquiry marketing, influencer marketing, internet marketing, mobile marketing, referral marketing, blogging and other forms of passive, sharable or viral communications channels; online retail store services featuring general consumer merchandise, electronics and software, travel and admission to sports and esports events; Advertising, promotion and marketing services, including promotion of goods and services of third parties through sponsoring arrangements and license agreements relating to sports and esports events; reward services, namely, administration of incentive award programs for customers which provide merchandise, gear, memorabilia, other prizes and experiences for activities including purchasing on the website, clicks, views, shares, referrals, contributions, conducting public opinion polls, posting online classified advertisements and other activities on the website; Provision of an online marketplace for buyers and sellers of downloadable digital art images, photographic images, video clips, music files, collectibles in the nature of trading cards and tradeable tickets and tradeable coupons authenticated by non-fungible tokens (NFTs); Operating online marketplaces featuring sports, music and entertainment-related memorabilia of others

Financial services, namely, providing a virtual currency for use by members of an on-line community via a global computer network

Electronic messaging services; text messaging services; text, photo, and video messaging services; webcam services, namely, streaming of audio and video material via the Internet in the field of sports and esports

Organizing, arranging, and conducting events, namely, social entertainment events featuring gaming and fan activities for professional and amateur sports and esports; Online sports and esports ticketing agency services for sports and esports events; entertainment services, namely, arranging of sports and esports events, contests, games, and quizzes; entertainment services, namely, providing temporary use of non-downloadable, interactive games; entertainment services, namely, providing a website for on-line gambling, namely, making and accepting wagers and displaying the results of wagers; providing real-time commentary and criticism in the field of entertainment before, during, and after live sports and esports events delivered in venue and by television, the internet, and radio; entertainment in the nature of fantasy sports and esports leagues, accessible via downloadable computer and mobile software applications; Online journals, namely, weblogs, and blogs featuring user-defined content in the fields of Sports, esports, gambling

Providing temporary use of non-downloadable software providing access to information and news in the fields of professional and amateur sports and esports, providing messaging and exchange of text, audio, photo and video images with other users, participation in interactive challenges, contests, quizzes, games, and polls, the ability to earn rewards points, and the management and redemption of rewards points for merchandise and prizes, namely, branded goods, event admission tickets and passes, digital goods backed by Non-Fungible Tokens (NFTs), accepting and displaying the results of wagers, access to an online store and marketplace for buying, selling and trading digital goods backed by NFTs and other merchandise, and posting and exchange of real-time commentary and criticism before, during and after live sports and esports events; design and development of software; providing a website that gives computer users the ability to upload, exchange, and share text, audio, photo, and video images with other users; Providing on-line non-downloadable software for creating and managing social media profiles and user accounts; Providing temporary use of non-downloadable software for curating online user-defined content and advertisements and creating social media feeds; Computer services, namely, maintaining websites featuring online user-defined content, advertisements, and social media feeds for others; Computer services, namely, providing an interactive web site featuring technology that allows users to curate online user-defined content and advertisements and create social media feeds; Developing voluntary standards for third-party social media content

Social networking services in the field of sports and esports provided via a global computer network, websites and mobile apps and accessible by means of downloadable computer and mobile applications; online social networking services