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Electronic advertisement and messaging display unit with multi-networking (TCP/IP) capabilities and remote connectivity comprised of a display monitor, product smart tags being electronic tags for goods, and recorded and downloadable software for connecting, operating, and managing networked electronic advertisement and messaging display unit in the internet of things (IoT), all for use in displaying product promotional videos on a display screen when a customer touches the product, and also including a software based dashboard in the nature of recorded and downloadable software for displaying customer behavior analytics derived from the electronic advertisement and messaging display unit which allows retailers to obtain customer shopping data