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Providing a website featuring a list of items available for rent by others; advertising and promotion services and related consulting, providing on-line searchable databases featuring goods listed for rent on the searchable database, owner information about the goods listed for rent and on-line searchable advertising guide featuring the goods of online renters; preparation of custom or non-custom advertising for businesses and individuals renting goods for dissemination via the web; providing an online interactive website featuring the listing and rental of goods owned by others; providing a website featuring the ratings, reviews and recommendations on goods and products for rent posted by renters and owners; providing an online interactive website obtaining users comments concerning goods for rent and uses of the goods and experience with owner of goods, providing an online searchable computer database featuring information, listings and announcements about rental goods