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Computer software for wireless content delivery; computer application software for mobile phones, namely, software that allows users to perform electronic e-commerce shopping transactions; computer e-commerce software to allow users to perform electronic business transactions via a global computer network; proximity sensors; computer application software for mobile phones, namely, software that allows users to perform electronic e-commerce shopping transactions, to track rewards and incentive program points that are earned from shopping online and at retail stores, and to enhance the user's shopping experience by directing the user to specific deals, discounts, recommendations and rewards within retail store locations and on online retail store websites; computer software for facilitating transactions, namely, an electronic financial platform that accommodates multiple types of payment and debt transactions in an integrated mobile phone, PDA, and web based environment

Advertising and marketing; advertising and promotional services; electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes; Promoting the sale of goods and services of others by means of contests and incentive award programs; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes