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Communications servers; Communications software for connecting mobile devices to server databases; Computer application software for mobile phones, namely, software for reading and interpreting QR coding; Computer application software for analysis of mobile phone applications by remote server devices, namely, software for data transfer and advertising; Computer database management software for use in personalizing the content of e-mail communications; Computer e-commerce software to allow users to perform electronic business transactions via a global computer network; Computer hardware and software system for tracking people, objects and pets using GPS data on a device on the tracked people, objects and pets; Computer operating programs; Computer operating software; Computer programs for connecting remotely to computers or computer networks; Computer programs for searching the contents of computers and computer networks by remote control; Computer programs for using the internet and the world wide web; Computer programs for using the internet and the worldwide web; Computer programs for anaylsis of programs installed on mobile devices; Computer software for accessing information directories that may be downloaded from the global computer network; Computer software for administration of computer networks; Computer software for application and database integration; Computer software for controlling and managing access server applications; Computer software for the collection, editing, organizing, modifying, book marking, transmission, storage and sharing of data and information; Computer software for wireless content delivery; Computer software that provides real-time, integrated business management intelligence by combining information from various databases and presenting it in an easy-to-understand user interface; Computer software that provides web-based access to applications and services through a web operating system or portal interface; Computer software to automate data warehousing; Computer software, namely, software development tools for the creation of mobile internet applications and client interfaces; Downloadable cloud computer software for reading and analysis of QR codes; Downloadable computer software for reading and analysis of QR codes; Downloadable middleware for interacting with stored QR code data; Electronic software updates, namely, downloadable computer software and associated data files for updating computer software in the fields of information exchange through QR code reference points, provided via computer and communication networks