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Advertising, promotion, and marketing services in the nature of generating name, image and likeness (NIL) opportunities for student athletes; Advertising, marketing and promotion services in the field of promoting student athletes for the purposes of generating name, image and likeness (NIL) opportunities, while ensuring compliance with applicable collegiate and university guidelines; Commercial administration of the licensing of name, image and likeness (NIL) of others; Negotiation of business contracts for others; Endorsement services, namely, promoting the goods and services of others; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals