ROYAL CARIBBEAN INTERNATIONAL

Advertising; online retail store services rendered in a virtual cruise ship environment featuring virtual goods, namely, food items, beverages and entertainment content in the nature of artwork, books, and video games for use in online virtual worlds; online retail store services rendered in a virtual cruise ship environment featuring downloadable and non-downloadable virtual goods in the nature of food items, beverages and entertainment content in the nature of artwork, books, and video games for use in online virtual worlds;online retail store services rendered in a virtual cruise ship environment featuring virtual goods, namely, access tokens for use in online virtual worlds; conducting an incentive reward program to promote the sale of cruise ship services and associated goods whereby individuals can earn real world and virtual rewards; arranging and conducting incentive reward programs to promote the sale of cruise ship services and associated goods; administration of a customer loyalty program to promote the sale of cruise ship services and associated goods which provides registered customers with free and discounted cruise ship services and associated goods; administration of an incentive rewards program to promote the sale of cruise ship services and associated goods featuring virtual rewards that can be redeemed in the real or virtual world; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes in the field of cruise ship services