ROFO

payment cards, namely, magnetically encoded debit and rewards cards; and downloadable mobile applications for enabling customers to obtain store and product information, to access and manage their incentive rewards and loyalty points and to pay for merchandise at participating stores

providing incentive awards programs for customers through distribution of value cards, rewards cards, loyalty points and loyalty rewards; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes; customer loyalty rewards program for shoppers; and customer loyalty program which provides participants with free and discounted products