77486469
May 29, 2008
Computer software for the modeling of consumer demographic data, geographic data and databases of relevant incentive offers for use in the execution of effective direct marketing campaigns designed to optimize the profitable behavior of consumers who have recently moved or relocated his or her primary residence
Electrical and Scientific ApparatusMoving and relocation services, namely, the planning, design and execution of multi-channel direct marketing to consumers who have recently moved residences; Business organization services in the nature of coordinating the business activities of key business and industry associations in order to deliver targeted trigger marketing solutions that drive response, results and revenues for the association member or client businesses; identification, profiling, targeting and delivering marketing information relevant to a new mover; providing moving or relocating consumers with a set of relevant, time-appropriate offers from retailers, service companies and manufacturers to drive retention and new account acquisition, activation and recurring charge capture; management of databases in the field of moving and relocation services; providing time-critical reports and marketing information to customers concerning moving and relocation services based on the timing of a specific consumer's relocation; service of matching movers that have failed to notify a company of their new home address with the company by contacting the individual and motivating them to confirm the recent move and other account information
Advertising and Business