Mark Identification

REWARDSCENTRAL

Serial Number

76036204

Filing Date

Apr 27, 2000

Trademark by

NETCENTIVES INC.

Classification Information

Computer software used to produce electronic cash, conduct electronic commerce, to process, analyze, and transmit purchase transactions, and to conduct, process, analyze, and transmit promotional programs and loyalty and incentive award programs

Electrical and Scientific Apparatus

Conducting, processing, and analyzing employee incentive award programs to promote employee performance; conducting, processing, and analyzing consumer and business incentive and loyalty award programs to promote the purchasing of goods and services of others, and to promote traffic to and usage of sites on the global computer network consultancy and information services relating to the foregoing

Advertising and Business

Electronic cash, electronic incentives, electronic credit card, and electronic debit card transactions

Insurance and Financial

On-line advisory and information services relating to travel, frequent-flyer information, and loyalty, incentive, and marketing award programs; consultancy services relating to the foregoing; consultancy services relating to computer and computer software systems for conducting and managing loyalty, incentive, and marketing award programs

Computer and Scientific