Mark Identification

REVERSE PROFILING

Serial Number

76247520

Filing Date

Apr 27, 2001

Trademark by

JUMPSPAN INC.

Classification Information

COMPUTER SOFTWARE USED TO DETERMINE A USER'S ENTERTAINMENT AND EDUCATIONAL MEDIA PREFERENCES, INCLUDING MUSICAL MOTION PICTURE, TELEVISION, AND LITERARY PREFERENCES, BY MEANS OF RETRIEVING, CAPTURING, AND STORING A USER'S QUALITATIVE, DEMOGRAPHIC, AND GEOGRAPHIC DATA FROM A GLOBAL COMPUTER NETWORK, AND SUBSEQUENTLY CREATING A USER PROFILE BASED ON AN ANALYSIS OF THE RETRIEVED DATA

Electrical and Scientific Apparatus

ENTERTAINMENT SERVICES, NAMELY, PROVIDING ON-LINE ELECTRONIC DATABASES ON GLOBAL COMPUTER NETWORKS USED TO OBTAIN AND PROVIDE A USER ENTERTAINMENT PREFERENCES, INCLUDING MUSICAL, MOTION PICTURE, TELEVISION, AND LITERARY PREFERENCES

Education and Entertainment