Mark Identification

REVERSE AUCTIONS MADE SIMPLE

Serial Number

76056635

Filing Date

May 25, 2000

Trademark by

GOTO.COM INC.

Classification Information

providing information directory services for a wide variety of topics, and referrals to web sites that provide a wide variety of information, products and services, conducting interactive online auctions via global computer networks

Advertising and Business

electronic transmission of data via a global computer communications network providing multiple user access to a global computer communications network for information and data

Telecommunications

electronic navigation services via global computer networks, namely, providing search engine services for obtaining data on a wide variety of topics, including, data regarding interactive online auctions conducted via global computer networks

Computer and Scientific