Mark Identification

RETURN ON LOYALTY

Serial Number

75666899

Filing Date

Mar 24, 1999

Trademark by

NETCENTIVES INC.

Classification Information

Computer software used to produce electronic cash, conduct electronic commerce, to process, analyze and transmit purchase transactions, and to conduct, process, analyze and transmit promotional programs and loyalty and incentive award programs

Electrical and Scientific Apparatus

Publications, namely, manuals, magazines, newsletters, brochures, booklets and newsletters in the fields of marketing, marketing research, promotional programs, and use of computer software and hardware

Paper Goods and Printed Matter

Conducting, processing and analyzing employee incentive award programs to promote employee performance; conducting, processing and analyzing consumer and business incentive and loyalty award programs to promote the purchasing of goods and services of others, and to promote traffic to and usage of sites on the global computer network; consultancy and information services relating to the foregoing

Advertising and Business

Electronic cash, electronic incentives, electronic credit card, and electronic debit card transactions

Insurance and Financial

On-line advisory and information services relating to travel, frequent-flyer information, and loyalty, incentive and marketing award programs; consultancy services relating to the foregoing; consultancy services relating to computer and computer software systems for conducting and managing loyalty, incentive and marketing award programs

Computer and Scientific