RESPONSE CAPTURE

Online services, namely, providing temporary use of on-line-non-downloadable software for use by others for the purposes of centralizing and managing marketing data, the creation and launching of customized marketing campaigns, the creation of customized landing pages for marketing campaigns, the integration of online and offline marketing campaigns, the compilation, analysis, and tracking of marketing campaign results, the identification of qualified leads, the linking of marketing campaigns with customer relationship management/sales force automation applications and the measurement of marketing campaign effectiveness