85931830
May 14, 2013
software that traditional media buys which provides for the following: 1) real time bidding of signing up for additional products, services, mailing lists, or agreeing to be contacted about products or services by a select third party; 2) real time marketplace to manage transactional behavior between publishers and co-registration advertisers; 3) traditional media buying management, namely, ad tracking, ad placement, ad inventory management, and the provision of a blend of algorithms and qualitative metrics used to deliver the right ads to the right user segment; and 4) user tracking via IP address, third party cookies and voluntarily given information., i.e. name, email address, phone number, for the purpose of delivering an ad
Electrical and Scientific Apparatus