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Providing on-line non-downloadable software for matching user inputted body information to existing apparel photography; Providing on-line non-downloadable software for providing personalized e-commerce services, namely, effectuating a sale through personalized advertising using existent apparel photography; Software as a service (SAAS) services featuring software for matching user inputted body information to existent apparel photography; Software as a service (SAAS) services featuring software for providing personalized e-commerce services, namely, effectuating a sale through personalized advertising using existent apparel photography; none of the foregoing software being related to or for the purpose of creating or authoring augmented or virtual reality content