REEL BUCKS

PROMOTING THE SALES OF PRE-RECORDED AUDIO AND AUDIO VIDEO RECORDINGS AND ASSOCIATED ELECTRONIC EQUIPMENT, MUSIC AND RELATED HOME ENTERTAINMENT PRODUCTS AND EQUIPMENT, VIDEO COMPUTER GAMES AND ASSOCIATED ELECTRONIC EQUIPMENT AND ACCESSORIES, GAMES, BOOKS, MAGAZINES, CLOTHING, TOYS, AND COMPUTER SOFTWARE AND HARDWARE, THROUGH THE ADMINISTRATION OF A CUSTOMER INCENTIVE AWARD PROGRAM