READING LIFE

Computer software for use with computers and mobile devices and which enables both users of the computers and mobile devices, and the computers and mobile devices, to track, catalogue, visualize, and generate events, statistics and profiles in connection with books and their usage of an electronic reading service, to interact with digital content libraries, to consume digital content, to interact with other users of digital content, to engage in social networking, to participate in customer incentive, * and * reward [ and loyalty ] programs connected with books and their usage of an electronic reading service, and to receive [ advertising and ] promotional material based on their usage of an electronic reading service; downloadable computer software for use with computers and mobile applications that enables both users of computers and mobile devices, and the computers and mobile devices, to track, catalogue, visualize, and generate events, statistics and profiles in connection with books and their usage of an electronic reading service, to interact with digital content libraries, to consume digital content, and to interact with other users of digital content

[ Provision of customer incentive, reward and loyalty programs through the issuance and processing of points for the online purchase of digital content libraries and the downloading and consumption of and interaction with digital content libraries; advertising by transmission of on-line targeted advertising and promotional material for third parties through electronic communications networks, said advertising and promotional material based on users' usage of an electronic reading service and part of a customer incentive, reward and loyalty program ]

Online chat rooms, online forums and electronic bulletin boards for transmission of messages and the facilitation of discussions among consumers and users of books and digital content in the field of reading

Electronic storage of digital data

Entertainment services, namely, electronic reading services in the nature of providing recognition and incentives by means of awards to promote reading [ and in the nature of blogs in the field of reading ]

Computer services, namely, providing on-line computer software enabling users and their computers and mobile devices to track, catalogue, visualize, and generate events and statistics and profiles in connection with books and their usage of an electronic reading service, namely, interacting with digital content libraries, consuming digital content, and interacting with other users regarding their respective digital content; providing computer services, namely, hosting online web facilities for others for conducting online meetings, gatherings, and interactive discussions regarding personal libraries and digital content libraries; providing online directory information, namely, customized online web pages featuring user-defined information, which consists of search engines and online links to other sites

[ Online social networking services ]