READ ON

Computer software for computers and mobile devices that enable users to track, catalogue, visualize, and generate events, statistics and profiles in connection with books and their usage of an electronic reading service, to interact with digital content libraries, to consume digital content, to interact with other users of digital content, to social network, to participate in customer incentive, reward and loyalty programs connected with books and their usage of an electronic reading service, and to receive advertising and promotional material based on their usage of an electronic reading service

Promoting the goods and services of others by providing a website featuring targeted discount vouchers, price-comparison information, product reviews, and sales information based on consumers' usage of the electronic reading services; promoting reading and literacy, namely, promoting the sale of wares and services of others through promotional contests and give-aways, and distributing coupons; administration of a customer incentive, reward and loyalty program through issuance and processing of loyalty points for on-line purchase of digital content libraries and the downloading and consumption of and interaction with digital content libraries

Providing on-line chat rooms, online forums, and electronic bulletin boards for transmission of messages and the facilitation of discussions among consumers and users of books and digital content in the field of reading

On-line journals, namely, blogs featuring discussions among consumers and users of books and digital content in the field of reading; entertainment services, namely, electronic reading services in the nature of providing recognition and incentives by means of awards to promote reading

Providing customized online web pages featuring user-defined information that consists of search engines and online web links to other web sites and data feeds featuring user-defined information, which includes blog posts featuring discussions among consumers and users of books and digital content in the field of reading; computer services, namely, providing on-line non-downloadable software enabling users to track, catalogue, visualize, and generate events and statistics and profiles in connection with books and their usage of an electronic reading service, namely, interacting with digital content libraries, consuming digital content, and interacting with other users regarding their respective digital content; hosting online web facilities for others for conducting online meetings, gatherings, and interactive discussions regarding personal libraries and digital content libraries

On-line social networking services