REACTIVE BIDDING

A feature of software as a service (SAAS) services featuring software for searching, monitoring, mining, storing, tracking, analyzing, managing, organizing, targeting, buying, selling, providing, and serving online and application-based advertising; a feature of software as a service (SAAS) services featuring software for matching buyers and sellers of advertising, tracking advertising performance, and managing, distributing, analyzing and reporting on advertising data; providing a web site featuring technology that enables users to match buyers and sellers of advertising, track advertising performance, and manage, distribute, analyze advertising data