REACHING THE FREQUENT DINER

rewards-based promotion, advertising and marketing services directed to merchants, including restaurants, entertainment venues, retailers, personal services providers, and hotels; providing merchant information in the field of restaurants, entertainment venues, retailers, personal services providers, and hotels to consumers via on-line, electronic mail and print communications; providing incentive award programs for customers and employees through the distribution of frequent flyer miles or credit card, debit card reimbursement, for the purpose of promoting and rewarding loyalty