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Marketing, sales promotion for third parties, and business management services; preparation of custom or non-custom advertising for businesses for dissemination via the Internet or other communications network; customer loyalty services and customer club services for commercial, promotional and advertising purposes; on-line trading services to facilitate the sale of goods and services by others wherein users post requests for products and negotiate transactions via a computer network and providing evaluative feedback and ratings of sellers' goods and services, the value and prices of sellers' goods and services, buyers' and sellers' performance, delivery, and overall trading experience in connection therewith