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Promoting the goods and services of others by arranging for affiliates and online influencers to promote video games; Promoting the goods and services of others by arranging for affiliates and online influencers to promote such goods and services of others; Promoting video games and online video game competitions by rewarding crypto-currencies to participants; Promotional advertising of products and services of third parties through sponsorship arrangements and license agreements relating to video games; Administration of an incentive award program that provides crypto-currency and other types of rewards to video game buyers, players, promoters, affiliates, and online influencers; On-line retail store services featuring video games