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Administration of a customer loyalty program which provides points or awards redeemable for goods and/or services; Advertising, marketing, and promoting the goods and services of others via the distribution of advertisements, distribution of coupons and gift certificates, promotional contests, sweepstakes programs, incentive award programs, and consumer loyalty programs on the Internet; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Promotional services, namely, promoting the goods of others by means of providing online gift certificates; Advertising services, namely, promoting the brands, goods and services of others; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses