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On-line marketplace for sellers and buyers of gift cards, in-store credit vouchers and marketing incentives in the nature of gift certificates, coupons and rebate vouchers; On-line trading services, namely, operating on-line marketplaces for sellers and buyers of goods and services; Providing a searchable on-line advertising guide featuring the goods and services of on-line vendors; Providing a searchable on-line commercial evaluation database for buyers and sellers; Advertising and advertisement services for others; On-line service for connecting social network users with retailers for the purpose of facilitating discounted purchases of in-store credit vouchers, gift cards and other marketing and loyalty premiums in the nature of gift certificates, coupons and rebate vouchers; Promoting the goods and services of others, namely, providing information regarding discounts, coupons, rebates, vouchers and special offers for the goods and services of others; Promoting the goods and services of others by providing hypertext links to the websites of others; Promoting the goods and services of others by providing a website featuring links to the on-line retail websites of others; providing links to web sites of others featuring commercial information on business and shopping

On-line journals, namely, blogs featuring articles, non-downloadable photographs and videos, and links to websites of others, all in the fields of entertainment and popular culture