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Computer software platform for use in the fields of health, wellness, and nutrition; computer software for retrieving, analyzing, and generating reports on a user's health and wellness from data generated by wearable digital electronic devices; downloadable software for retrieving, analyzing, and generating reports on a user's health and well ness from data generated by wearable digital electronic devices; computer software for use in managing user participation in health challenges, in the nature of competitions focused on health and wellness; computer software in the field of health and wellness for transmission of messages among users; computer software for enabling social networking among users in the field of health and wellness; downloadable software allowing users to engage in health and wellness challenges with others, to participate in social networking and online discussions with others on medical, healthcare, and wellness issues, to provide and obtain information on healthcare providers, to perform health assessments, and to track health and wellness activities, goals, outcomes, and rewards; downloadable software featuring instruction and tutorials in the medical, healthcare, and wellness fields and enabling users to receive personalized recommendations in the medical, healthcare, and wellness fields; downloadable software for use by patients, their families, and health care professionals enabling users to provide and receive patient care, patient coaching, medical opinions, and healthcare information; downloadable software that provides information to users regarding health, wellness, and nutrition; downloadable software that allows users to assess their habits in the areas of health, nutrition, and wellness; downloadable software for managing user participation in health challenges in the nature of competitions focused on health and wellness; downloadable software for consumer engagement and behavior change modeling to enable users to improve their health and wellness; downloadable software enabling users to analyze consumer data and generate reports in the fields of health, healthcare, nutrition, and wellness; downloadable software enabling users to retrieve reports based on consumer data, medical data, and insurance in the fields of health, healthcare, nutrition, and wellness