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Online retail store portal services featuring a wide variety of general consumer merchandise; computerized online ordering featuring a wide variety of general consumer merchandise; providing and sharing consumer product information, product reviews and product comparisons via the Internet or other communications networks; providing and sharing an online commercial information directory on a wide variety of general merchandise and consumer products; providing and sharing a searchable on-line advertising guide featuring the goods and services of other online vendors; online classified advertising services; dissemination and sharing of advertising for others via an online electronic communications network