PURE PERFORMANCE

Business management and advertising services for third parties; advertising, marketing and promoting the goods and services of others via promotional exhibitions at sports events and activities; advertising, including promotion of products and services of third parties, through sponsoring arrangements and license agreements relating to cycling, motorcycling, and car races and events; all of the services NOT involving the provision of process designs focused on business outcome metrics and NOT using the sciences of statistical process control, cybernetics, and operant conditioning