PURE LEARNING FUN

Interactive multimedia systems for children comprised of handheld electronic reading devices in the nature of handheld computers and media players that allow users to select and hear audio and interactive multimedia content contained within specifically-adapted books, maps, puzzles, stickers, notebooks, journals, activity books, and activity cards, and computer software, namely, utility software for connecting a handheld electronic reading device to a computer, downloadable audio and multimedia content computer software for use in connection with a handheld electronic reading device that allows users to select and hear audio and interactive multimedia content contained within specifically-adapted books, maps, puzzles, stickers, notebooks, journals, activity books, and activity cards, and downloadable content management computer software for use in connection with a handheld electronic reading device that allows users to select and hear audio and interactive multimedia content contained within specifically-adapted books, maps, puzzles, stickers, notebooks, journals, activity books, and activity cards; children's tablet computers; computer software featuring educational and entertainment content for children; electronic publications recorded on computer media, namely, interactive books and audio books featuring educational and entertainment content for children; prerecorded DVDs, CD-ROMs, CDs, audio books, and downloadable computer software featuring educational and entertainment content for children in the field of spelling, reading, math, social studies, science, engineering, social skills, health and fitness, geography, language arts, foreign languages, writing, geology, phonics, music, art and general trivia; rechargeable electric batteries for handheld electronic game units and children's tablet computers; headphones; protective covers and cases for children's tablet computers

Printed matter for children, namely, children's books, maps, puzzles, stickers, notebooks, activity books, activity cards, and journals featuring educational and entertainment content in the field of spelling, reading, math, social studies, science, engineering, social skills, health and fitness, geography, language arts, foreign languages, writing, geology, phonics, music, art and general trivia; printed matter for children for use in connection with a handheld electronic reading device, namely, children's books, maps, puzzles, stickers, notebooks, activity books, and activity cards, and educational journals featuring educational and entertainment content in the field of spelling, reading, math, social studies, science, engineering, social skills, health and fitness, geography, language arts, foreign languages, writing, geology, phonics, music, art and general trivia

Backpacks, tote bags, carrying cases, and handbags

Toys, games and playthings, namely, plush toys, children's multiple activity toys, electronic learning toys; handheld electronic game units adapted for stand-alone use; board games; card games; puzzles; children's handheld electronic game units with online gaming component adapted for use with computers

Online retail store services featuring toys and educational products for children

Education services provided via the Internet, namely, providing learning progress data and curriculum information to parents and caregivers regarding their children's use of proprietary Internet-connective educational electronic products; education services, namely, providing curriculum information to parents and caregivers regarding their children's use of stand-alone proprietary educational electronic products; education services, namely, providing guidance to parents and caregivers regarding opportunities for expanding their children's learning through educational activities and parenting articles; children's educational services, namely, providing information in the field of children's education via the Internet; children's educational and entertainment services, namely, providing educational gaming via the Internet in the field of spelling, reading, math, social studies, science, engineering, social skills, health and fitness, geography, language arts, foreign languages, writing, geology, phonics, music, art and general trivia; children's educational and entertainment services, namely, producing audio-visual works in the nature of DVDs, video games and computer games in the field of spelling, reading, math, social studies, science, engineering, social skills, health and fitness, geography, language arts, foreign languages, writing, geology, phonics, music, art and general trivia