PURCHASE DECISION LOGIC

Computer hardware and interactive software system for use by customers and sales associates at the point-of-sale in recommending particular tires by brand and type by taking into account criteria relevant to a specific customer; Computers for use by customers and sales associates at the point-of-sale in recommending particular tires by brand and type by taking into account criteria relevant to a specific customer; Tablet computer for use by customers and sales associates at the point-of-sale in recommending particular tires by brand and type by taking into account criteria relevant to a specific customer; Interactive software for use by customers and sales associates at the point-of-sale in recommending particular tires by brand and type by taking into account criteria relevant to a specific customer; Interactive software for use by customers and sales associates at the point-of-sale in recommending particular tires by brand and type by taking into account criteria relevant to a specific customer for use on tablet computers and mobile phones; Computer application software for mobile phones, namely, software for use by sales associates in recommending particular tires by brand and type by taking into account criteria relevant to a specific customer

Providing a website featuring an interactive non-downloadable application software for use by customers and sales associates in recommending particular tires by brand and type by taking into account criteria relevant to a specific customer