PURCHASE DECISION JOURNEY
Mark Identification

PURCHASE DECISION JOURNEY

Serial Number

77937158

Filing Date

Feb 16, 2010

Trademark by

GREY GLOBAL GROUP LLC

Classification Information

Marketing and promotion services and related consulting services; arranging and conducting marketing and promotional events for others; development of marketing strategies and concepts; creating corporate and brand identities for others; brand strategy consulting services; conducting market research and analysis to develop brand strategies; conducting market research and analysis to evaluate consumer needs and develop marketing strategies; marketing services, namely, creating consumer purchasing behavioral models, market segmentation analyses, and brand relationship advertising campaigns; creation and management of customer loyalty programs, for commercial, promotional and/or marketing purposes; creating brand strategy and brand identities for others: conducting market research and market study and analysis, namely, assessing of commercial marketplace; advertising and marketing services, namely, creating interactive consumer purchasing behavior models used to advertise, market, and promote the goods and services of others; creation of marketing tools designed to increase a client company's knowledge of customer needs; market study and analysis services, namely, conducting field studies to assess commercial market trends and analyze product placement; business services, namely, monitoring how retailers display, place, and advertise products to ensure compliance with marketing and promotions campaigns; developing brand strategies and brand identities for others; conducting market research and analysis to develop and assess brand strategies; monitoring and analysis services, namely, monitoring and analyzing information for others in the nature of consumer behavior patterns, consumer website usage studies and consumer motivations studies, for marketing purposes; Providing consumer information in the nature of assessments about and advice on the selection of marketing software for use by others; Managing the databases of others in the field of marketing and advertising

Advertising and Business

Consulting services in connection with package and product design; packaging and product design and related consulting services; designing and developing websites for others; hosting databases of others in the field of marketing and advertising; Providing information in the nature of technological assessments about and advice on the selection of marketing software for use by others

Computer and Scientific