Mark Identification

PURCHASE AWARD POINTS

Serial Number

75069112

Filing Date

Mar 7, 1996

Registration Date

May 27, 1997

Trademark by

CUC PUBLISHING INC.

Classification Information

promoting the use of bank debit and credit cards, and promoting financial services of others, by conducting a reward program to allow card users to accumulate points based on card usage, and redeem those points for discounts on consumer goods, movie tickets, car rental and airline tickets

Advertising and Business