PURA

provision of an online marketplace for buyers and sellers of scents and fragrances for use in connection with electronic fragrance dispensing units; business analytical services, namely, collecting, analyzing and reporting of data and analytics related to consumer use of fragrance dispensing units and the scents and fragrances used in the fragrance dispensing units

providing temporary use of non-downloadable software for use in accessing the data and analyses related to consumer use of fragrance dispensing units and the scents and fragrances used in the fragrance dispensing units