PUBLISHER ADDRESSABLE MARKETPLACES
Mark Identification

PUBLISHER ADDRESSABLE MARKETPLACES

Serial Number

87272121

Filing Date

Dec 16, 2016

Registration Date

Feb 27, 2018

Trademark by

MERKLE INC.

Active Trademark

Classification Information

Business management consulting in the fields of customer relationship management services, the use of technology in marketing, and market research; developing advertising and promotional campaigns for businesses and others; business marketing consulting regarding design and production of advertising and communications programs and materials for others, production of television and radio commercials, outdoor advertising, point purchase and other media, direct marketing and sales promotions materials and programs; advertising planning services; business marketing consulting regarding customer relationship marketing strategy development, implementation and support; database management via a global computer network; business data analysis; database management, marketing automation and data processing services; digital marketing strategy development; advertising; advertising agency services; marketing and promotional services; media buying and planning being planning, purchase and procurement of media advertising for others; negotiation of business contracts for others, namely, negotiating and buying media space and time for others; negotiation of business contracts for others, namely, services of buying advertising space and time for advertisement placement on all media; negotiation of business contracts for others, namely, programmatic media buying services; online advertising services; social media advertising services; digital advertising services; pay per click advertising; search engine optimization for sales promotion; creating advertising material; dissemination of advertising material, namely, tracts, prospectuses, samples; rental of advertising material, updating of advertising material; dissemination of advertisements; experiential, event and live advertising; promoting and marketing the goods and services of others through print, audio, video, and electronic media; advertising copywriting; writing publicity and advertising texts; marketing consulting, namely, creative and strategic consultation regarding the development and production of marketing campaigns for others; marketing and branding services, namely, development of content strategies and communication plans for marketing purposes; business management; business management assistance; business efficiency expert services; business information; business organization consultancy; market surveys, analysis and research, research and consulting in targeting specific markets; mailing list preparation services; data compilation and systematisation in a database; direct and indirect marketing of goods and services; negotiation concerning business deals, namely, negotiation of business contracts for others; statistical data processing assistance; business management assistance, namely, assistance in the economic affairs of companies; marketing research, namely, research on the econometric effectiveness of advertising; research for business purposes; professional business consulting; computer file management; organization of exhibitions for commercial and promotional purposes; economic forecasting services; radio advertising, television advertising; production of video and audio recordings for advertising purposes; production of videos and press releases for advertising purposes; compiling of statistics; newspaper subscription services; marketing research using quantitative and qualitative research methods; organization of product launches for commercial and promotional purposes; marketing analysis services; marketing advisory services; consumer marketing research and consulting related thereto; marketing services, namely, development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth and social media communications; marketing services, namely, providing target demographic segmentation analysis and recommendations; information, advisory and consultancy services relating to the aforesaid services

Advertising and Business

Computer network configuration services; computer programming services; management of information technology systems, namely, computer network management services for others; computer systems analysis, design, and integration; computer software application development and hosting for others in the fields of advertising and marketing; computer consulting regarding website development; design of graphic user interface and site architecture technology integration to enable e-commerce and integration with client databases; database development; computer system design and development; computer services, namely, development of technical automation services regarding applications for wide area network or local area network computer systems; technical consulting services with regard to computer program development; computer systems management, namely, on-site management of information technology (IT) systems of others, with the exception of installation, repair and maintenance; support in the use of computer networks, being, technical support, namely, monitoring technological functions of computer network systems; technical consulting in the field of computers; computer system development of computer systems used for opinion polls and marketing studies; design of data processing programs; design, development and research in using computer databases, manuals and in systematizing information in files; graphic design services; web site design; creation, editing and updating of website content; research and design of new products and packaging; creating blogs, apps, and software games for others all for advertising purposes; providing a web-based portal to allow others to view, sort and analyse business and marketing data related to customers and potential customers information, advisory and consultancy services relating to the aforesaid services

Computer and Scientific