PROTECT WHAT WE LOVE

Providing information, news, and commentary in the fields of water and nature conservation; Promoting the interests of people concerned with water and nature conservation in the field of fly fishing; Organizing, arranging, and conducting events in the field of fly fishing to promote awareness of water and nature conservation for commercial, promotional and advertising purposes; Retail store services, mail order catalog services and online retail store services featuring sporting goods, namely, fishing equipment, fishing rods, fishing reels, fishing nets, fishing flies and fly tying equipment, fly lines, fishing leaders, fishing tippet, fly boxes, luggage, furniture, sports clothing, footwear and headgear, dog collars, dog beds, and vehicle seat cover protectors for pets

Charitable fundraising for water and nature conservation efforts