PROOF OF PLAY

Information management system for verification of accuracy of commercial advertising scheduling and content dissemination; Internet-based system for reconciliation of commercial schedules by advertising agencies, broadcast, cablecast and Internet-cast communication services, and their advertisers; service which records media content and matches the recorded content with actually-played commercial schedule data to provide media, advertising agencies and advertisers access to data on actual commercial play times and to hear or see the actual commercial content which was disseminated