PRONTO

Multifunctional Radio Frequency Identification (RFID) and Near Field Communication (NFC) technology-enabled electronic devices, namely, wearable bracelets, namely, activity and location trackers, wearable wristbands, namely, activity and location trackers, wearable computers, wearable peripheral computers, wearable activity trackers, contactless smart identification cards, proximity identification cards, electronic identification tags, and electronic identification fobs; downloadable mobile applications and downloadable computer software in the field of sports and entertainment for facilitating and enabling electronic payment transactions and data transmission for processing closed loop, contactless, cashless electronic payment transactions with NFC tags, electronic transactions for micropayments, electronic mobile payment transactions for mobile wallets, namely, credit and debit cards, prepaid stored value cards, and for processing and tracking sporting and entertainment event ticket sales and mobile tickets sales and ordering; downloadable mobile applications and downloadable computer software in the field of sports and entertainment for venue logistics, namely, user access management and control of entry to sporting and entertainment venues and parking facilities; downloadable mobile applications and downloadable computer software in the field of sports and entertainment for managing data on electronically encoded loyalty and rewards membership cards, club identification cards, membership identification cards, personal identification cards, and encryption, decryption and authentication of identification information for the foregoing; downloadable mobile applications and downloadable computer software in the field of sports and entertainment for facilitating and enabling fan engagement for customer relationship management, accessing and tracking social media accounts, brand amplification via transmission of electronic advertisements, digital marketing and advertising via placement of online advertisements; excluding software for communicating among and with electronic devices and information transmission via electronic communications networks and excluding software in the field of enterprise resource planning

Providing temporary use of non-downloadable cloud-based software in the field of sports and entertainment for facilitating and enabling electronic payment transactions and data transmission for processing closed loop, contactless, cashless electronic payment transactions with NFC tags, electronic transactions for micropayments, electronic mobile payment transactions for mobile wallets, namely, credit and debit cards, prepaid stored value cards, and for processing and tracking sporting and entertainment event ticket sales and mobile tickets sales and ordering; providing temporary use of non-downloadable cloud-based software in the field of sports and entertainment for venue logistics, namely, user access management and control of entry to sporting and entertainment venues and parking facilities; providing temporary use of non-downloadable cloud-based software in the field of sports and entertainment for managing data on electronically encoded loyalty and rewards membership cards, club identification cards, membership identification cards, personal identification cards, and encryption, decryption and authentication of identification information for the foregoing; providing temporary use of non-downloadable cloud-based software in the field of sports and entertainment for facilitating and enabling fan engagement for customer relationship management, accessing and tracking social media accounts, brand amplification via transmission of electronic advertisements, digital marketing and advertising via placement of online advertisements; excluding software for communicating among and with electronic devices and information transmission via electronic communications networks and excluding software in the field of enterprise resource planning