PROGRAM BUILDER
Mark Identification

PROGRAM BUILDER

Serial Number

77309237

Filing Date

Oct 20, 2007

Trademark by

ELOQUA CORPORATION

Classification Information

ADAPTIVE COMPUTER SOFTWARE DESIGNED TO FACILITATE FOR OTHERS THE MANUAL OR AUTOMATIC CREATION OF ADAPTIVE WEBSITES, LANDING PAGES AND PORTALS FOR WEBSITE VISITORS, CUSTOMERS AND PROSPECTIVE CUSTOMERS BASED UPON PRE-EXISTING MARKETING DATABASES, ALL FOR MARKETING AND SALES PURPOSES; ADAPTIVE COMPUTER SOFTWARE DESIGNED TO FACILITATE FOR OTHERS THE MANUAL OR AUTOMATIC CREATION OF ADAPTIVE WEBSITES, LANDING PAGES AND PORTALS FOR WEBSITE VISITORS, CUSTOMERS AND PROSPECTIVE CUSTOMERS IN RESPONSE TO AN INDIVIDUAL'S ACTIVITY, NAMELY AN EMAIL, VOICE MAIL, PHONE CALL, DIRECT MAIL, SUBMISSION OF PRINTED MATERIAL, PERSONAL VISIT, AND ON-LINE ACTIVITY, NAMELY DOWNLOAD OF A FILE FROM A WEBSITE, SUBMISSION OF A WEBSITE-BASED FORM, PARTICIPATION IN BLOGS, WEB-FEEDS, ALL FOR MARKETING AND SALES PURPOSES; ADAPTIVE COMPUTER SOFTWARE DESIGNED TO FACILITATE FOR OTHERS THE MANAGEMENT AND AUTOMATION OF CUSTOMER AND PROSPECTIVE CUSTOMER INTERACTION WITH THE OTHERS' WEBSITES, EMAILS, VOICE MAILS, DIRECT MAIL, FORMS, LISTS, AND REPORTS, BASED ON PRE-EXISTING MARKETING DATABASES AND QUALIFICATIONS, ALL FOR MARKETING AND SALES PURPOSES; ADAPTIVE COMPUTER SOFTWARE DESIGNED TO FACILITATE FOR OTHERS THE MANAGEMENT AND AUTOMATION OF CUSTOMER AND PROSPECTIVE CUSTOMER INTERACTION BASED ON INDIVIDUAL ACTIVITIES, SUCH AS EMAIL, VOICE MAIL, DIRECT MAIL, SUBMISSION OF PRINTED MATERIAL, PERSONAL VISITS AND ON-LINE INTERACTIONS, ALL FOR MARKETING AND SALES PURPOSES

Electrical and Scientific Apparatus