PROFITGENERATOR

Providing temporary use of on-line non-downloadable software for use as a marketing tool directed to banks and credit unions, namely, software for uploading a bank's encrypted customer file, analyzing and segmenting it with proprietary methods, selecting creative direct mail templates, entering bank specific variables in creative direct mail templates, and executing direct mail campaigns targeted to existing bank customers, tracking detailed results of the mail campaigns, and generating and displaying ROI reports on-line