PRO FORMA BRAND DNA

Compiling information into a computer database concerning ratings and feedback information relating to hotels, apartments, restaurants, travel destinations; public relations services; computerized file management services; compiling information into online computer databases and online searchable databases; commercial management services; commercial administration of the licensing of the goods and services of others; information services in the field of business; compiling information into online computer databases and online searchable databases featuring information regarding hotels, apartments, restaurants and travel destinations; providing and compiling business information directories featuring hotels for publication on the Internet; compiling business information directories for publication on the Internet; providing business information in the nature of compilations, rankings, ratings, reports, referrals and recommendations concerning business organizations and service providers, via a global computer network; retail store services using personal user data; administrative data processing; compilation of statistics; public opinion polling; providing business information via the Internet; arranging newspaper subscriptions for others; compiling information into computer databases concerning ratings, feedback and scores relating to hotels, apartments, restaurants and travel arrangements; compiling information into online computer databases and online searchable databases featuring information relating to hotels, apartments, restaurants and travel arrangements; all the aforesaid services concerning hotels, apartments, restaurants, travel destinations, travel and travel arrangements

Providing online electronic interactive bulletin boards for the transmission of messages among computer users in the field of hotels, apartments, restaurants and travel destinations; transmitting electronic mail to facilitate the sale of goods and services by others via computer networks, and data and score ratings concerning hotels, apartments, restaurants, travel destinations, travel and organizing travel; providing access to a website where users can post ratings, reviews and recommendations on events and activities in the field of travel, hotels, apartments and restaurants, namely, providing access to forums on the Internet in the fields of travel, hotels, apartments and restaurants

Organization of travel and travel agency services, reservation of tickets and reservation services provided by a travel agency being travel booking agencies; provision of information concerning travel and travel destinations; consulting and assistance in all the aforesaid fields, including provision of all the aforesaid services online

Hosting a website featuring reviews concerning hotels, apartments, restaurants and travel destinations; electronic storage of data concerning hotels, apartments, restaurants, travel destinations, travel and organizing travel; updating pages on the Internet concerning hotels, apartments, restaurants, travel destinations, travel and organizing travel

Providing information concerning hotel accommodations, temporary accommodations in apartments and restaurants; hotel reservation services for travelers, holiday accommodation reservation services and temporary housing reservation services in residential premises; information services concerning hotel accommodations, restaurants, holiday accommodation and temporary accommodations in residential premises; providing online reviews concerning hotels; advice and assistance in all the aforementioned fields, including the online provision of all the aforementioned services; providing reviews concerning hotels; providing information and advice concerning hotel accommodations, temporary accommodations in apartments and restaurants, namely, providing reviews concerning hotel accommodations, temporary accommodations in apartments and restaurants, also via the Internet, regarding the description, classification, ratings, reviews, references and recommendations of such professional organizations and service providers