PRINCIPLES BASED INVESTING

Business consulting and information services; providing and updating a financial index; compiling financial, securities, stock exchange, trade and quote, index value and other financial market information for business purposes; providing a financial index in the nature of quantitative measurements for analyzing investor attitudes; providing and updating a financial index of securities values and classification, analysis, and reporting thereof; providing financial indices of select equities, stocks and bonds to enable consumers to evaluate investments and market trends in the securities markets

Funds investment services; financial and investment advisory and consultation services; hedge fund investment services; trading of exchange traded funds, equities, bonds, commodities, securities options, futures, derivatives, and debt instruments ; financial services, namely, coordination within a separately managed account (SMA) or unified managed account (UMA), of an investment portfolio's maintenance, trading, rebalancing, and tax management needs