PRICETEK

Computer software for use by financial services clients to calculate the price-elasticity of demand for interest-rate products, to estimate the level of customer demand for their products and the resulting balance and spread income at any selected price point, and to determine the best price to offer a product so as to maximize both growth and net income within the constraints

Financial research, analysis, and consultation for others, namely provision of predictive financial models determined by using computer software data to predict the optimum price levels for each client region, each sub-product, and each time period

Computer services, namely, initial calibration of associated computer software tools to the client environment, and database updating services, namely, monthly updating of the client database to reflect changes to customer mix, competitor prices and client prices