PREFERRED HOTELS & RESORTS SIGNATURE WINERIES

Association services, namely, promoting the interests of wineries, wine enthusiasts and winemakers; Business services, namely, administration of a program for enabling participants to receive expedited services in the field of administering a partnership program for enabling participants to promote and provide improved services in the fields of wineries; Business administration services in the field of the provision and administration of a consumer loyalty partnership program to allow participants to access exclusive or discounted benefits and services; Administration of a discount program for enabling participants to obtain discounts on the cost of services or receive improved services through use of a membership card