PREFERRED GUEST

hotel and motel services featuring a freguent guest awards program in the nature of an incentive award program for guests featuring upgraded, discounted and/or free accommodations for frequent guests based upon the accumulation of points, arrival and departure benefits, express check-in and check-out services, concierge services, and valet services; and hotel and motel services featuring a frequent guest awards program in the nature of a point accumulation program with points being used for future hotel and motel services, airline mileage, credit card benefits, telephone usage, car rentals, transportation services, retail merchandise, restaurant and bar services