Mark Identification

PREDICTIVE MEDIA

Serial Number

78195420

Filing Date

Dec 17, 2002

Trademark by

SEDNA PATENT SERVICES LLC

Classification Information

computer programs for use by cable television and satellite system operators and for use and distribution by middleware providers, set-top box manufacturers, and interactive program guide providers, in connection with relevance-based navigation of television programs; computer programs for personalizing cable television and satellite system operators¿ content delivery and for personalizing content delivered through global computer information network service provider infrastructures; computer programs for use in anonymously profiling cable television and satellite system subscribers and global computer information network service subscribers; computer programs for compiling, analyzing, managing and reporting information about cable and broadcast networks, cable television and satellite operators¿ subscribers¿ preferences and transactions and audience measurement; computer programs for use in reporting and billing applications; computer programs for use in creating, executing, modifying and tracking advertising and web content delivery; and computer programs for delivering computer programs of others through the global computer information network

Electrical and Scientific Apparatus