PP

Providing an incentive reward program to encourage registered users of an on-line community, namely, persons with knowledge about a particular subject or industry, to promote themselves professionally by asking questions to the on-line community on a variety of topics of general interest and engaging with the on-line community for the purpose of encouraging the sharing of knowledge, stimulating online discussion and feedback, and thereby promoting consumer loyalty to an on-line platform and increasing user traffic to that on-line platform