POTENTIA PARTNERS

Advertising, marketing and promotional services, namely, promoting the goods and services of pharmaceutical manufacturers and distributors, health care providers, health insurance underwriters and administrators, preferred provider plans, health care-related professional associations, medical research companies, and other producers and providers of health care-related goods and services through the preparation and distribution of printed, audio, computer-based and video promotional materials and by rendering sales promotion and marketing advice and related consulting; consultation in the field of advertising and marketing of health care-related goods and services; branding services, namely, brand concept and brand development services in the pharmaceutical and healthcare fields; clinical trial recruitment and retention services in the pharmaceutical and healthcare fields, namely, development of promotional materials and strategies for recruiting and retaining patients for participation in clinical trials; business consulting services concerning managed markets consulting and communications in the pharmaceutical and healthcare fields; public relations services, marketing analytics, and market research, all in the pharmaceutical and health care fields

Medical education services, namely, developing training materials for the pharmaceutical and medical fields for training clients in clinical trial patient recruitment and marketing of new drugs and medical and pharmaceutical advancements

Wellness and health-related consulting services