POPRESEARCH

Automated testing of brand health and advertising effectiveness, namely, platform as a service (PAAS) featuring computer software platforms for research and evaluation of consumer reaction to brands, advertisements and promotions, comparisons of client brand health and advertisements with competitor's brand health and advertisements and best in class brand status and advertisements, testing of advertising performance and advertising performance as it relates to brand imagery, generating reports of research results, and acquiring recommendations for successful brand strategies and advertising campaigns